So, you’ve finally decided to build a website for your company. That’s great news – you are on the right track. Having a website definitely creates opportunities for selling your products and services. With millions of people surfing the internet at any moment, it’s no wonder why so many businesses like yours have tapped into this great resource. By taking your company online, not only will you make yourself available to a much larger audience/target group, but you will also:
- Improve interaction with customers and clients
- Catch up with your competition
- Be available to do business and/or have your company be virtually open any time, anywhere
To effectively accomplish this, a good website design is required. You may be wondering, “What is good website design?” Well, no matter if you build a ten page or a hundred page site, the essentials are the same.
User-friendly navigation and ease of browsing
The easier users find your site to navigate, the longer they will continue to browse and the more visitors you will receive, thus boosting your overall traffic. Remember, it is no fun getting lost when you are looking for something, in the real world or the virtual world.
Relevant, well-formatted content
What type of information should you put on a website? Sometimes it is best to put yourself in a potential customer or client’s shoes and ask yourself the Who, What, When, Where, Why and How questions:
- Who are you? (as in your company)
- What is your company all about and what do you have to offer me?
- Where are you located?
- When were you established?
- Why should I purchase your products/services?
- How do I contact you to get more information?
Of course, these are just the basics, feel free to elaborate and expand on your answers.
Secure ecommerce and members only sections
Even with all the internet transactions going on, there is still a “no-tolerance” policy on insecure pages and sites in which your personal and financial data is submitted. This is a big issue – people will trust businesses that take the extra measure to protect their personal information.
Fast loading and search engine friendly pages
There is nothing more frustrating than having to wait for a web page to load. Do everyone a favor and keep your images to screen resolution (72 dpi) and keep your animations to a minimum. The faster loading and easily accessible your site is, the more search engine friendly it is as well.
Attractive and welcoming interface
Always make a good first impression! A bad or ugly appearance will assure that your visitors will not stay for more than the few seconds it takes to click the back button, and most likely will not visit again.
Straightforward way visitors can contact you
Make yourself easily available to visitors that have questions or want more information about your company. A contact form is useful, but it is always a good idea to add the traditional phone number and email address too.
Well, we hope you found this information useful. Be sure to check out our website portfolio, and as always, if you have any questions please call us at (360) 754-4543 and ask for Joyce or Adriane.